Colombian cryptocurrency enthusiasts saw out an eventful end to September: The country’s biggest star embraced crypto currencies, as lawmakers debated imposing regulations and taxes, and the country’s biggest exchange pleaded for an end to a banking freeze-out.

James Rodriguez, Golden Boot winner at the 2014 World Cup and currently playing for Bayern Munich in Germany, officially launched a token called JR10, in conjunction with Chinese blockchain company SelfSell. The news follows on from a raft of football clubs in France, Italy and Ukraine, which all last month announced they would be getting into crypto-related businesses.

Rodriguez is a Colombian icon following his World Cup performances. He was named “man of the year” in 2014, and has scored 21 goals in 66 matches for his country.

Per El Pais, Rodriguez fans will be able to use the token to buy exclusive memorabilia in online auctions, and bid to buy boots and shirts that the player has worn during matches. Token holders will also be allowed to buy tickets for meet-and-greet sessions or matches using the token.

SelfSell first announced the deal in summer this year, with a pre-sale event and a token giveaway.

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